The basics of web-based experience planning
**warning** really quick notes / typos below ***
The basics of web-based experience planning
Bad experiences
No result etc.
On the other hand:
Flickr coloring contest
Focus on the user as (user rocks!)
Jesse james garrett
The elements of user experience
http://www.jjg.net/elements/pdf/elements.pdf
5 elements
1 strategy
2. scope
3.sturcture
4. skeleton
5. surface
1 gather information about the users. What are your users wanting?
2. turn it into a detailed description of the app or site
what functional specs
what content
3.structure
interactions and information architecture
4.skeleton
wire framing looking at where the information is going to appear on the page (sketches)
5. surface
visual design of the site
“experience economy”
Priceless
The ten faces of innovation – chapter on info arch
Cold Stone Creamery _ “celebrate the ice cream event”
(like pf chang)
Build a bear – you don’t pay you “continue” the experience.
“home” cardboard box
online – virtual dress up. Then make it a wish list
types of experiences
memorable
choreographed
positive
invisible
sound man – if it works we love it. Not working we hate it
negative
turn into positive
ordinary
turn into positive
How
Ask
Save customer extra steps (anti-freeze)
Trigger points
Improve the dinosaurs
Paint cans : cute shapes, stack better
Map a journey
Understand a customers’ journey
Buying new car starts w/frustration of broken down car
Merit badging
Life style experiences – as gifts, cool restaurants, collecting stamps on journey
Focused design
Seamless.
No extra steps!
What extra steps are on your website
ILL forms
Catalog searching
Library card applications
Trigger points
Ask – what ticks you off about our site
Figure out how to improve
Account access
Find the dinosaurs
“we’ve always done it that way” – fix it.
e.g.
bookstores and category buyers (how hard is it to find the westerns)
map a journey
does the journey start at the door of the library
- taxes (if it’s April 14 they want forms)
Merit badging
Look for merit badge opportunities
Game, clues
Focused Design
No hiccups
Remove distractions
Consistent look and feel
Where to start
Read the books
Incorporate one thing at a time
Some is better than none.
Pretend you are a patron.(this is really hard for librarians to do)
“library terms that users understand”
The basics of web-based experience planning
Bad experiences
No result etc.
On the other hand:
Flickr coloring contest
Focus on the user as (user rocks!)
Jesse james garrett
The elements of user experience
http://www.jjg.net/elements/pdf/elements.pdf
5 elements
1 strategy
2. scope
3.sturcture
4. skeleton
5. surface
1 gather information about the users. What are your users wanting?
2. turn it into a detailed description of the app or site
what functional specs
what content
3.structure
interactions and information architecture
4.skeleton
wire framing looking at where the information is going to appear on the page (sketches)
5. surface
visual design of the site
“experience economy”
Priceless
The ten faces of innovation – chapter on info arch
Cold Stone Creamery _ “celebrate the ice cream event”
(like pf chang)
Build a bear – you don’t pay you “continue” the experience.
“home” cardboard box
online – virtual dress up. Then make it a wish list
types of experiences
memorable
choreographed
positive
invisible
sound man – if it works we love it. Not working we hate it
negative
turn into positive
ordinary
turn into positive
How
Ask
Save customer extra steps (anti-freeze)
Trigger points
Improve the dinosaurs
Paint cans : cute shapes, stack better
Map a journey
Understand a customers’ journey
Buying new car starts w/frustration of broken down car
Merit badging
Life style experiences – as gifts, cool restaurants, collecting stamps on journey
Focused design
Seamless.
No extra steps!
What extra steps are on your website
ILL forms
Catalog searching
Library card applications
Trigger points
Ask – what ticks you off about our site
Figure out how to improve
Account access
Find the dinosaurs
“we’ve always done it that way” – fix it.
e.g.
bookstores and category buyers (how hard is it to find the westerns)
map a journey
does the journey start at the door of the library
- taxes (if it’s April 14 they want forms)
Merit badging
Look for merit badge opportunities
Game, clues
Focused Design
No hiccups
Remove distractions
Consistent look and feel
Where to start
Read the books
Incorporate one thing at a time
Some is better than none.
Pretend you are a patron.(this is really hard for librarians to do)
“library terms that users understand”
posted by Tricia @CheekyAttitude at 4:39 PM
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